Free workshop - Making better apps through actionable user feedback
This session is for all startups creating apps or games for mobile and web and want to increase retention and monetisation.
One of the biggest challenges is knowing what real users REALLY want and experience, as opposed to a vocal minority. Often the decision about what to implement or fix first is clouded by lack of real, actionable data from users. Statistics only give half the picture - telling you WHAT but not WHY. Especially with the cost of acquiring users increasing, making the most learning out of each user is a key competitive advantage. This session will be practical and hands on, and provide tips on using various tools and techniques from focus groups, usability tests and polls. In addition, all startups who attend will receive free usage of polljoy, valued at over $USD 4000 per year. polljoy takes 2 lines of code and less than 15 minutes to integrate (as easy as “Hello World”)
Simon Newstead, CEO Frenzoo & Co-Founder polljoy and Angel investor.
Simon has spent 5 years in developing web and mobile apps and has successfully gained over 10 million downloads in various projects. In addition to being the CEO and game-designer at Frenzoo, a leading 3d lifestyle app company with a team of 30 people, he also is the co-founder of polljoy, the poll platform for mobile and web. He also is an active angel investor in Hong Kong. He is an alumni of the Cyberport incubation program himself.
Arman Amini, Developer Advocate polljoy
Arman leads developer support and community building at polljoy, with the aim of helping develops make better apps and be even more successful. Arman has had experience working in USA, Europe as well as in Hong Kong where he is based.
30 minutes free product consulting
In addition to the workshop, Arman and Simon are available in the afternoon for 30 minute free product consulting sessions for each company, should you want expert review and advice on how to improve your app and marketing, or investment/strategy advice. They will be going around the centre to see how they can help.
If you are interested to this event, please sign up for registration through: http://openclass.hk/activity/2348 by 11 July 2014