1. Vision: To Build a Consortium of Sports Video Games

We vision to create 12 sports games in 2021 - giving those who enjoy sports video games a stream of simulated excitements in these 12 consecutive months.

2. Mission: To Capture 1% of the Global Sports Gaming Market

Every country has their own popular sports. With a hybrid monetisation strategy, we target 1% of different countries' most popular sports in 2021.

3. Positioning: Freshness & a Hybrid Monetisation Strategy

For each popular sports, there are about 10-15 competitors in the app stores. We will enter the market with freshness and a monetisation strategy specific to each country's most popular sport. 

Due to the limited supply of sports video games, a fan of each sports will usually play through the number of available sports games. The App Stores will recommend players to our game basing on their previous favoured sports genre. 

This is an inexpensive marketing strategy and with a small amount of marketing budget, we are likely to reach at least 1% of each sport's market in the short term.

Examples:

China's most popular Table Tennis would require distribution through our connected Chinese distributors and ad monetisation with localised ad networks. 

US's most popular American Football, Baseball, Golf and Tennis could call for the highest ad revenue due to the high paying rate of their ad networks. US is a high yielding market and a deeper meta game, such as progressive equipment upgrades is lucrative for this market.

As for India's most popular Cricket game, we have arranged for private deals with private ad networks to reach meaningful monetisation.

Fresh & Appealing:

Our sports games are fresh and appeal to each individual nations. Combined with a hybrid monetisation strategy, we believe we will generate sustainable profits for 2021 and 2022.