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Vol. 135 Dec 2019
AI chatbot specialist Whatsquare acquired by Datawords
Incubatee alumnus and Smart-Space company Latticespace, most well-known for its AI chatbot “Whatsquare”, was recently acquired by Datawords, an international digital marketer that specialises in multicultural digital experiences. The strategic merger, which marks Datawords’ first acquisition in Asia, will enable Whatsquare to strengthen its R&D capabilities, to help Datawords’ clients deploy chatbot solutions in local markets, and to expand globally.
Whatsquare has been implementing multilingual Natural Language Processing (NLP) and robotic process automation since 2016. It has earned the reputation for enabling intelligent customer service and personalised CRM on messaging platforms (including Facebook Messenger, WhatsApp, LINE, and WeChat), such as by automatically recommending products, providing customer service, and delivering personalised stories – all during AI-operated chats. The solution has been widely adopted by global enterprises and organisations alike, including Lane Crawford, Shiseido, DHL, Unilever, Fortune 500 companies, and many more.
Whatsquare’s proven, robust technical capabilities and superior conversational experience design also earned the company the qualification of official Facebook Messenger and WhatsApp Business Solution Provider. This affords Whatsquare deep collaboration opportunities with Facebook to launch and test new features. Some of the successful stories were even featured at Facebook’s annual global developer conference in 2018 and 2019.
Prior to being acquired by Datawords, Whatsquare’s business has already expanded into Mainland China, Japan, and Korea.
Whatsquare will now join other prominent digital marketing agencies, including digital strategy company Vanksen, creative video agency 87seconds, and audio-visual production company Digiprod, under the Datawords group. This new milestone will allow Whatsquare to tap Datawords’ multicultural ecosystem and supercharge Whatsquare’s efforts in transforming the consumer journey for the future and in expanding its business footprint to the US and Europe.
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