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Vol. 136 Jan 2020
GoGoChart gets mobile apps stand out for the right crowd
Getting a new app to stand out amongst five million apps on the App Store and Google Play Store is a challenge [Source: Sensor Tower]. According to Apple, 70% of the App Store customers will use search to discover apps and 65% of the downloads have come directly from a search on the App Store. [Source: Apple]
GoGoChart, a Cyberport start-up, is an award-winning mobile marketing technology company which specialises in growth strategy, user acquisition & ASO (App Store Optimisation) for mobile apps globally.  As a performance-driven company, GoGoChart empowers partners and their apps to be elevated with maximum exposure in the App Stores.  Since 2016, GoGoChart has helped over 2,000 mobile apps globally, including Fortune 500 companies and listed companies in Hong Kong, Mainland China, Japan, Korea, US, UK, and Israel.
As the first Hong Kong company certified by Apple, its Artificial intelligence (AI)-powered Campaign Management Platform launched in early 2019 allowed SMEs to manage ads quickly, effectively and improve performance results. This helps the clients market their apps on multiple channels more easily, including the iOS App Store, the Google Play Store, Facebook, Instagram, and other media networks.  Thanks to its App Store Optimisation capabilities, GoGoChart can help clients enhance the search visibility of apps, improve the conversion rate, and boost organic installs by 40-60%.
GoGoChart believes in revolutionising the way mobile marketing operates in the industry.  Leveraging data analytics, App Store Optimisation and combining with the industry expertise, the award-winning start-up is capable of achieving solid performance for many large enterprises encompassing banking sector, Fintech companies, and brands.  As a start-up, this is unique and exceptional.
This fast-growing company has certainly drawn spotlight.  In just three years, GoGoChart has already won multiple industry awards, including Mob-Ex Awards 2019’s Best Mobile Team Gold Award, 2019 CV Capital’s Best Mobile Marketing Award, and the Agency of the Year 2018 Awards’ (AOTY) Best Mobile Marketing Award.  GoGoChart was also a winner of Deloitte’s 2019 Hong Kong Technology Fast & Rising Star Program.

GoGoChart is currently closing its Series A round funding and is looking to set up its European office in London in the second quarter this year.  It is also working on expanding its Southeast Asian partnerships and collaborating with Apple on integration to help more businesses and their products gain quality users worldwide.
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