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| Dr. Body’s posture analysis system puts diagnostic powers in users’ hands |
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Spinal
and back problems are known to irk many urbanites and potentially cause
developmental, immunity, neural, cardiopulmonary, or digestive
disorders. Yet, postural anomalies often go ignored or unnoticed until
serious problems set in or when the person seeks professional help.
Dr. Body,
a grantee of the Cyberport Greater Bay Area Young Entrepreneurship
Programme (GBA-YEP) formed by young innovators from Hong Kong, Macau and
Mainland China, has developed an AI-powered posture analysis and
rehabilitation solution that enables users to upkeep their postural
health independently. With four patents pending, this system
solves many of the pain points of traditional diagnostic methods, which
are often costly, intrusive, and time and labour consuming.
By leveraging algorithm calculation, image analysis technologies
and drawing insights from big data, Dr. Body’s machine and mobile app
can quickly and accurately assess a user’s postural health, identify
health risks, automatically come up with personalised regimen
recommendations, and perform continuous postural health monitoring.
A range of personalised follow-up services is also provided on the
mobile app including rehabilitation training guidance, and customised
correction equipment to enhance the effectiveness of rectification and
rehabilitation.
Powered by the solution’s ease-of-use and efficacy, Dr. Body is
targeting both the consumer segment and the commercial clientele, such
as medical institutions, rehabilitation centres, gyms, schools, and
elderly homes.
The start-up is graduating from the GBA-YEP in August.
Speaking about their plans, Rex Ma, Co-founder of Dr. Body said,
“thanks to the Cyberport Creative Micro Fund for use in R&D and to
the support of mentors, we are on-track to soft-launch the app in August
and deliver the machine in December.”
Having already claimed a number of awards for its invention
including “The 6th HKU Student Innovation and Entrepreneurship
Competition” and “The 2nd SJTU-Winning Smart Medical Challenge”, the
start-up will be representing Hong Kong to compete in Mainland China’s
Internet+ Competition in November 2020.
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