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| MindSense imbues emotion AI and affective computing to banking, sales, and advertising |
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Affective
computing and emotion AI are booming around the globe. The technologies
boast the powers to recognise, interpret, and simulate human affects,
enabling businesses to serve customers better and with greater empathy
in the everything-online world.
Research says the global affective computing market is projected
to grow from US$21.6 billion in 2019 to US$56 billion by 2024.
MindSense is a Cyberport incubatee claiming a foothold in this
fast-expanding space. It has already developed a slew of market-leading,
proprietary sentiment analysis technologies. Its two commercial
products have even been fervently adopted by major banking, insurance,
marketing, and retail clients in Hong Kong and the Greater Bay Area
(GBA).
MindSense’s first product is a smart telemarketing SaaS platform
powered by Emotion AI in speech and NLP. The product enables customers
from a variety of industries, including banking and insurance, to
conduct emotion recognition and key clues discovery during sales calls.
By leveraging voice and facial sentiment analysis – which not only
excel those of market rivals in quality and quantity, but can assess
even the intensity of sentiments, the product lets businesses recognise
and respond to nuanced customer emotions, thereby enhancing both the
service and success rate of telemarketing efforts.
Meanwhile, the start-up’s smart sales and advertising solution is
built upon an emotion-based big data platform powered by facial
analysis. It enables marketers, advertisers, and merchants to augment
their sales and advertising efforts by analysing the facial reactions of
customers, using videos or cameras, as they look at products or
advertisements, and adjust their sales strategies dynamically.
The system is being adopted by banks, restaurants, retail outlets,
and is even being used to gauge citizen satisfaction with public
services at several community halls on the Mainland. Customers in
finance and sales in Hong Kong have also adopted the system for trials.
“Cyberport is a warm harbour that has provided ample opportunities
for us, including connecting and introducing us to some big well-named
companies,” said James Deng, Founder & CEO of MindSense. “Also, we
have benefitted immeasurably from the many industry meetings and
conferences Cyberport hosted or arranged, and have obtained many chances
to network with different industries to promote our solutions.”
Earlier this year, MindSense deployed its technologies and
developed an intelligent mental health chatbot—called BelieveBot—to help
health departments, hospitals, and other healthcare institutions
provide online mental health services to the public and to patients for
anti-epidemic.
With R&D teams in Hong Kong and Guangzhou and government
funding support to the tune of millions of RMB from Hong Kong and the
Mainland, MindSense is now eyeing markets beyond the GBA. It is also
cultivating new customers in East China. |
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