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EventX bags US$10M, forms alliance with HTC VIVE
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EventX (formerly EventXtra), a Cyberport alumnus, has recently closed a US$10 million series B funding in July 2021 co-led by HTC, a virtual reality (VR) leading company, and Gaocheng Capital, a top China-based private equity fund focusing on enterprise software and technology-enabled services sectors.
The Hong Kong based tech startup, with a global footprint, is going to invest heavily in products and engineering for leading the recovery of the events industry during the current pandemic, which will not only stabilize and solidify existing virtual event services but carve out new spaces and opportunities for the marketing and event industry.
“Gaocheng is committed to supporting next-generation SaaS solutions and bringing them to a new level of growth,” Gaocheng Capital founding partner Jing Hong said. “We were extremely impressed by EventX’s innovative product offering, talented management team, and hypercharged growth. As the pandemic continues to disrupt offline exhibitions and trade shows, EventX’s online and hybrid virtual technology is uniquely positioned to help businesses of different scales draw customers and expand connections over China and around the world.”
EventX has also formed a strategic alliance with HTC. With their access to China and HTC VIVE’s technology, EventX will be adopting VR and prospecting technology into the core capabilities of the event software-as-a-service (SaaS) product. As a trial of the VR and prospecting technology they are releasing a virtual event lite platform for NGOs, SMEs and start-ups.
“VR has the power to improve the world,” VIVEPORT president Joseph Lin said. “At HTC VIVE we strive to create the tools to expedite VR adoption — using not only our VR devices but also computers, tablets, and smartphones — and interact effectively. That illustrates HTC VIVE’s continuous efforts in providing people and enterprises with the tools to meet, socialize, and learn in VR and beyond. Massive possibilities and enthusiasm can be seen in this partnership to bring people closer together without any geographical boundaries.”
“It is certain that virtual workspaces and virtual events will become the new norm,” EventX co-founder and CEO Sum Wong added. “The creation of this alliance will result in a deep level of integration between our own expertise and HTC VIVE’s ground-breaking work in the VR space. This collaboration is conducive to EventX in bringing virtual and hybrid event experiences to a brand new level of immersion and interactivity.”
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