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Wada Bento partnered with Golden Resources to expand
ready-to-eat foodservice business in Southeast Asia
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Cyberport incubatee Kamakura Foods Limited (“Wada Bento”) signed investment and strategic partnership agreements with subsidiary of Hong Kong listed company Golden Resources Group as the start-up’s strategic investor. Wada Bento will extend its presence of “Wada Bento” brand, bento products and hot-chain bento machine platform to Southeast Asia by leveraging the Circle K Vietnam network, leading chain of convenience stores operated by Golden Resources.
Wada Bento's Japanese Co-founder and Executive Chef Manabu Oikawa, who has over 25 years of experience in foodservice industry and oversaw Japanese cuisine R&D in famous restaurant and supermarket chains, will design and supervise the production of a Japanese Bento menu catering to the local market. The business will start from the Circle K network in Ho Chi Ming City and expand to the over 400 Circle K stores in Vietnam in 4 years.
Leveraging Circle K Vietnam Platform, the strategic collaboration would further synergise and enhance total customer experience. Fueled by cutting-edge technologies from Wada Bento, the partnership would help Golden Resources develop innovative foodservice strategy and expand market by introducing WOW products to cater rapidly changing customer demand.
Jason Chen, CEO and Co-Founder of Wada Bento, said the collaboration was an important step for the overseas expansion of Wada Bento. He believed that the robust economic development accompanied by fast growing middle class and an increasing demand for innovative products and technologies from young adults and professionals made Vietnam an attractive market.
Recently, Wada Bento collaborated with Café-de-Coral and rolled out Little Bear Bento, providing hot meals at the campus of Cyberport. See more HERE.
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