SleekFlow is positioned to reinforce its leadership in the omnichannel social commerce space after recently securing a US$8M in its Series A funding round. The funding was led by New York-based investment firm Tiger Global Partners (Tiger), with participation from Transcend Capital and AEF Greater Bay Area Fund, managed by Gobi Partners GBA.
The Cyberport company is the second Hong Kong SaaS startup to receive funding from Tiger, which holds a number of notable digital tech-focused investments, including Facebook, ByteDance, UiPath, Toast, and Databricks.
Integrating over 2,500 tools and messaging channels, SleekFlow has been helping businesses track and manage all their sales communications, leads, and campaigns in a single, unified platform. Through its centralised hub, team members can efficiently access various messaging channels, including Facebook, WeChat, and WhatsApp, and tailor their promotional activities to different customer groups in real time.
According to Henson Tsai, Founder & CEO of SleekFlow, the huge social commerce market potential is expected to rise to 3.37 trillion by 2028. With their recently secured funds, his team is looking to further tap into the growing social commerce revolution, particularly in Singapore and Malaysia. The company also intends to boost its product development activities in the areas of fintech and analytics to advance its social order-to-payment ecosystem with features such as centralised product catalogues, chat-and-pay integrations, checkout automations, and more.
SleekFlow currently manages 60 global teams, serving over 5,000 customers from different industries. In 2021, the start-up also received funding from the Alibaba Entrepreneurs Fund (AEF) during its pre-series A round.
