BUYBLE is a lifestyle-sharing platform from Cyberport that connects users to genuine customer-generated merchant reviews, with rewards for everyone involved.
The founder of the start-up drew innovation—and motivation—from irritation about the abundance of fake reviews and misleading advertisements found on review platforms. This dubious content, all too often produced by paid influencers working on behalf of businesses, frustrates users and defeats the purpose of reviews altogether. Instead, he believes that a product’s quality should speak for itself.
Designed like an Instagram feed, BUYBLE helps people find reviews by real customers recounting their authentic experiences. A user who opts to make a purchase from that merchant can take advantage of special discounts while also rewarding the reviewers for their work. To guarantee trustworthiness, discounts are determined during registration, and advertising is strictly prohibited.
The BUYBLE model is tailor-made for a four-way triumph: users can rely on real reviews; merchants can receive quality customer critiques without spending extra money; reviewers can win incentives for their write-ups; and BUYBLE is able to build its reputation with each new believer. Even better, BUYBLE promises to pay it forward by donating a portion of its profits to charity.
Thanks to affiliate marketing companies, BUYBLE has already registered 30,000 overseas online shops and over 50 offline merchants in Hong Kong, including restaurants and retailers. It is also actively developing the marketing and live streaming market, recruiting more than 70 Hong Kong locals as live streamers to investigate and evaluate market potential.
