The rapid growth of micro and small businesses in Mainland China has resulted in both new financing needs and innovative financing models. OpenGMV, a FinTech incubatee that provides revenue-based financing to ecommerce SMEs, recently formed a strategic partnership with Micro Connect, a small business lender founded by Charles Li, the former chief executive of the HKEX. This partnership aims to make quality capital accessible to more ecommerce and emerging brands and connect global investors with the thriving ecommerce economy in Mainland China.
OpenGMV primarily serves merchants from both domestic and international ecommerce platforms, including Douyin, KuaiShou, WeChat, Pinduoduo, Taobao, Tmall, TikTok, and Amazon. Through advanced business data analytics and a proprietary investment model, OpenGMV enables micro and small ecommerce companies to access funding that they would otherwise struggle to obtain through traditional financing channels.
OpenGMV’s financing is aimed at merchants in a wide range of sectors, from fashion, food and beverage, and beauty and personal care to jewellery and luxury, home goods, and other niche markets.
With the Micro Connect partnership, OpenGMV merchants will have access to a global professional investor network that has already invested over RMB4.8 billion across 14,000+ stores in nearly 300 cities. In turn, these investors gain access to dynamic, high-potential ecommerce ventures that are currently inaccessible to global investors.
This partnership goes beyond financing. These two companies also intend to establish a cooperation fund outside of Mainland China to invest in ecommerce companies, as well as develop a tradable, big-data-driven consumer index based on ecommerce consumption, marking a bold step towards a FinTech-driven future of investment.
