Mini storage, or self-storage, has long been favoured for space-saving in Hong Kong. However, when CUHK Business School alumni Felix Wong and Terry Ku ran a Chinese New Year market stall in Guangzhou in 2017, urban self-storage solutions were noticeably absent. The entrepreneurial minds of this native Hong Kong pair saw a future far beyond the day’s festivities. They recognised an untapped market in need of innovation.
The duo seized the opportunity, incorporated cutting-edge IoT and e-payment technologies, and introduced the mini storage model in the City of Rams. King Kong Mini Storage is now a leading Mainland China chain with over 70 self-storage spots in Guangzhou, Shenzhen, Shanghai, Beijing, and Nanjing.
As this dynamic start-up explores expansion into the vast Asia-Pacific market, the company has joined the Cyberport Incubation Programme (CIP) to make their aspirations a reality.
What distinguishes King Kong is its proprietary King Kong Cloud System. A user-friendly mobile app not only allows customers to easily manage all aspects of the storage facility, its comprehensive IoT integration – such as temperature and humidity control, sensor-activated lighting, facial recognition security, and so on – streamlines facility management while simultaneously lowering operational costs.
After joining the CIP in 2023, King Kong quickly garnered industry recognition and even earned the Smart Living (Smart Lifestyle) Silver Award at the Hong Kong ICT Awards for its innovative business model and logistics solutions.
Through Cyberport’s entrepreneurship support, King Kong is currently fine-tuning its go-to-market strategies for expansion into more Mainland cities, forging strategic partnerships, consolidating market leadership, and unlocking new opportunities within the Asia-Pacific region.
