The pursuit of sustainability and circularity has created vast opportunities for innovators, and Superwrap is among those riding the wave – the Cyberport incubatee is upcycling unused textiles into beeswax food wraps. Aside from radically reducing waste from textiles, plastics, and food packaging, the start-up supports a circular economy with its high-quality, practical approach to traditional packaging. This attractive alternative is cost-effective for both businesses and consumers.
Superwrap’s production process is a model of simple efficiency. Textile waste and resources are collected from apiaries, fashion brands, businesses, schools, and fabric stores, then upcycled into food wrap materials. This method reduces the demand for new raw materials, diverts refuse from landfills, and lessens the overall environmental footprint.
Superwrap’s durable, reusable, and biodegradable beeswax wraps offer numerous benefits. Their average lifespan – one year or more with proper care – is complemented by a decomposition time of only five months. The wraps are antibacterial and antimicrobial, promising a healthier and safer food storage option with a low contamination risk. They are also convenient and can be shaped to cover bowls, wrap sandwiches, and preserve the freshness of foods.
Besides practicality, Superwrap is serious about aesthetic appeal, too, which is why it works with artists to design decorative printed patterns that satisfy diverse tastes and preferences.
As soon as Superwrap launched, its products began gaining significant market traction. The company has collaborated with 30+ institutions, including MTR’s Carbon Wallet; Cerqular, the largest sustainable marketplace; and organisations such as Gammon Construction, Chinese International School, Links, and Chicks.
In addition to its pioneering products, Superwrap offers interactive workshops to spread the message of sustainability to its customers and help create a community around sustainable practices. Plus, it is partnering with rental platforms to make its products available to bakeries and cafes, holding ESG workshops, and introducing a new product line aimed at lessening household waste.
