Driven by the increasing demand for digital and all-weather securities trading, Hong Kong's brokerage firms are scrambling to maintain their competitive edge through innovation and digital transformation. Over 80, or 16%, of the city's brokerage firms have started using Longbridge Whale's trading solutions, the comprehensive securities trading system developed by Longbridge Technology Hong Kong, a Cyberport community company and Broker Supplied Systems Vendor for the HKEX.
The Singapore-based company's one-stop Securities-as-a-Service solutions are meticulously tailored to brokerage firm requirements. Trading professionals use Longbridge Whale's Internet App+ to access a public-branded securities trading App or customized white label App, which helps brokerages develop their own branding to enable seamless business launches. Using highly automated platforms, these professionals can handle trading and wealth management with easeand effortlessly trade US stocks and options. Additionally, they can consistently capitalize on opportunities in the fast-paced digital asset sector, and this is thanks to Longbridge Whale's 24x7 Virtual Asset Trading System.
With the power of Longbridge Whale's products, solutions, and services, brokerage firms are able to significantly increase efficiency and reduce costs by over 30% compared to the industry average. Even better, brokers can upgrade their operations and services – from front and middle office operations, marketing, and CRM to investment research, data management, and content services – with a smart, out-of-the-box solution. Longbridge Whale's cloud-native architecture ensures reliability, security, and efficiency without requiring an outsize investment in the operation and maintenance of a local computer room.
The company is welcoming new local clients at a rapid pace and even establishing a Thailand-based business development team to generate further growth in the Asia-Pacific region.
