» Vol. 31   March 2011

Cyberport hosts world-renowned World Summit Award Grand Jury and Conference

Let's participate in Earth Hour 2011

Cyberport successfully hosted Creative Mobile Advertising Forum

Cyberport's Privilege Card holders invited to Smart Travel Talk

CCMF 2010 awards five Hong Kong's hottest Web 3.0 start-ups with funding

Startups Connect series focuses on building up web infrastructure performance

Enjoy award-winning creations at Le Meridien Cyberport

Cyberport successfully hosted the Creative Mobile Advertising Forum on March 25, a valuable opportunity for professionals to learn more about how smartphone applications can be effectively used in advertising.

Around 300 participants from the sectors of marketing, branding, advertising, media as well as retailers and developers participated in the event designed to promote the awareness and potential uses of smartphone technology in advertising and marketing campaigns.  The full-day forum also shared tips on how mobile apps could create a strong marketing impact.

The forum kicked off with opening remarks by Mr. Ken Fong, Chairman of the Hong Kong Wireless Technology Industry Association (WTIA) and organizer of the event as well as Herman Lam, CEO of Cyberport and co-organizer of the event, before moving on to speakers from renowned corporations such as Citibank, Cherrypicks, Green Tomato, Hotmob, Hutchison Telecom, MTel, MTR, one2free, Nuthon, OgilvyOne and Razorfish.

They spoke on various pertinent topics which include how to integrate mobile marketing into digital marketing strategies, how to measure the success of mobile advertising, how to drive business with full potentials of mobile features, how to run a successful smartphone advertising and marketing campaign, and the key to a relevant, engaged and fulfilling mobile marketing experience, along with examples of successful case studies.

Following on the success of the Forum, Cyberport also co-organizes the "2011 Hong Kong Marketing Smartphone Apps Popularity Contest" with Hong Kong Wireless Technology Industry Association (WTIA) and Hong Kong Productivity Council (HKPC), another initiative aimed at acknowledging the outstanding creative contributions of local marketers and advertisers using smartphone apps in marketing, while at the same time encouraging the development of more outstanding smartphone apps to be used in advertising and marketing.  The contest comprises six key categories including the Most Popular Marketing Smartphone Apps Awards and Awards for Best Marketing Smartphone Apps under categories of 'Technology', 'Creativity', 'Advertisement', 'Social Wellness' and 'Game'.

Closing date for entry by public nomination is April 30. For further details, please visit csm.hkwtia.org.

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